To fully understand the rationale behind this cartoon, you must know that scrawny, pot-smoking, lite-rock wastrel Glenn Frey reinvented himself (in a sense) with a series of ads for Bally Fitness (like this one) in the late '80s.
This cartoon is honestly not intended to be sacrilegious, but a comment on the superficiality of health club culture and the dubious prestige of celebrity spokespeople.
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